The social media revolution has now reached even the high-end financial climes of the London Stock Exchange (LSE), a clear indication that it is no longer just marketing and PR companies for whom social media is now a mainstay.
The group has announced that it is to hire Social 360 to monitor social media discussion relevant to all of the group's brands and services, including LSE, Borsa Italiana, Aim and FTSE.
News events, such as the recent and ongoing Occupy London Stock Exchange protests, have seen corporates on the stock exchange increasingly referred to on social media platforms such as Twitter.
Paddy Herridge, chief operating officer at Social360, told PR Week: "The breadth of the London Stock Exchange Group operations and the specialisms it has, combined with the challenges a three-letter abbreviation such as LSE presents, means that it requires a human-filtered approach to provide the insight that the comms team need."
This will be the first time a social media company has been involved in monitoring for the LSE.