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Demand for jobs advice amongst university students appears to be increasing rapidly as the job market gets more competitive.
Students wanting to stand out from the crowd when hunting for jobs are taking a much more proactive approach to climbing the career ladder than their counterparts from a decade ago.
Or they are at the University of Cambridge at least.
According to a new study conducted by the institution, ten years ago a rather small six per cent of first-year students sought career advice. But this figure has increased five-fold in the intervening decade.
Now, 30 per cent of freshers demand career advice as they prepare the groundwork for a long and successful career.
But its not just fresh-faced students straight out of school that are looking for a helping hand when it comes to finding work - final-year students also expect more support than they did in the past.
During the last academic year, for example, 87 per cent of final-year graduates went to the Cambridge University Careers Service for advice. A decade earlier this figure stood at just 62 per cent.
The fundamental shift in students' attitudes towards working life is in part due to increased competition and a rise in the number of people attending university.
Speaking to Recruiter, the director of Cambridge University Careers Service,
Gordon Chesterman, said demand for advice was only going to increase as tuition fees increase and students look to secure jobs that start as soon as they graduate.
"A lot more students are already using us in their first year. They're voluntarily knocking on our door," he told the news provider.
"Cambridge students are perhaps taking a longer term view on their employment prospects and salary," he added.
His comments come after the University of Gloucestershire found that university leavers entering the world of work for the first time want their employers to give them financial advice - or at least point them in the direction of someone who could help them get their finances in order.
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