As a Marketing Manager you’ll have moved up from marketing executive and be expected to help set the marketing style and direction for the company in line with its business and marketing objectives.
Marketing Manager Jobs
Is it for you?
You’re going to be busy and very much in the ‘asking-line’ for a whole range of professionals within the marketing mix who you’ll be working with or directing. These include advertisers, researchers, development people, PR people etc. As well as overseeing the marketing executives below you, you’ll also be dealing with the marketing director above you.
This means you’ll be keeping a keen eye on the day to day marketing but also reporting to the director who’ll be wanting to meet the strategic objectives and targets of the company. Developing new marketing strategies is an important part of the role and so you’ll almost certainly be reviewing and absorbing a lot of research and market analysis. It can be a highly stressful job as so much depends on keeping up with what competitors are doing – or constantly trying to do things better and you’ll be travelling to meet clients, attend conferences and other events.
Qualifications and Skills
As with any marketing occupation there is no set entry route, but a Degree or HNC/HND in Business Studies will provide excellent grounding for any role. Although no set qualifications are needed to become a Marketing Executive, most entrants have a degree or Higher National Diploma. The role is open to all graduates, but degrees in business, economics, mathematics and computing are more likely to help you. Becoming a good marketing manager is about gaining experience and also using your own initiative and imagination.
This is something that you can develop through working on products and services in one field – or in many - and demonstrating your aptitude as part of your track record. In short, you’ll need a flair for the job along with a good track record in a related line of work. If you are a non-graduate there are plenty of opportunities to take a recognised marketing qualification as you work. The Communication, Advertising & Marketing Foundation (CAM) offers a qualification made up of six modules. It covers marketing, advertising, public relations, media, research and behavioral studies, sales promotion and direct marketing.
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Opportunities and salaries
Marketing is an activity that takes place in all organisations, public and private sectors alike, and good marketing managers will be in line for promotion to become marketing directors. Good ones may be head hunted or asked to join specialist marketing consultancies. Naturally, the larger and more important the organization, or the more lucrative the field it is in, then the more the opportunities and rewards therein.
Salaries may often start undramatically but tend to rise rapidly and are very dependent upon the nature of the product or service being marketed. A marketing manager within a hi-tech communication manufacturer, for example, can expect a salary around £65+ where as, this may be £45 within a regionally based retail company.