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As a Marketing Director you’ll perform a more strategic role than the Marketing Manager and are more likely to be responsible for a company rather than a department. The role calls for a mix of marketing, marketing communications and sales, and your acquired experience is what will win you the executive position.
A good marketing executive will be spotting trends, but also constantly re-appraising all the marketing tools within the company to make sure they’re giving the company an advantage over its competitors.
It’s very much a fluid role that calls for creativity, insight and good old fashioned business sense. |
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Marketing Director Jobs
Is it for you?
As a Marketing Director you’ll be very much looking after your company’s image, brand and also its standing within the market place. You’ll be making sure that your company is meeting the needs of its clients (and potential clients), so you’ll be getting into the mind set of your customers and thinking about their needs. At the same time, you’ll make sure that your own company is communicating and advertising what your company has to offer to meet these needs and wants.
It’s a high pressure job and you’ll need to know a little bit (or a lot) about all aspects of the way your company operates. In such a way you can oversee your company’s marketing strategies (including getting to grips with research and market analysis). Needless to say there’s a lot of networking and people-meeting so if you’re the shy retiring type you won’t be able to hide away.
Qualifications and Skills
To be a good Marketing Director you need to have imagination and enthusiasm, an eye for trends and products but also be a clear thinker and good communicator. Yes, there are plenty of other assets too but all of your skills will need to be underpinned by a commercial understanding. As with all marketing positions, most entrants have a Degree or Higher National Diploma but the role is always open to graduates who have other qualifications such as business, economics, mathematics and computing for example.
As a Marketing Executive you could study for a Certificate, Advanced Certificate or Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and the Communication. Advertising & Marketing Foundation (CAM) offers a qualification that covers marketing, advertising, public relations, media, research and behavioral studies, sales promotion and direct marketing.
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Opportunities and salaries
Marketing is a wide field and if you have the ambition and the skills to make it, then opportunities are widely available. You‘ll work with mostly commercial companies but you can also find your way into charities and public bodies. Promotion is dependent upon showing a keen aptitude for the job, no matter what your qualifications are.
Marketing Directors are found on the board of all large companies, but also charities and various public bodies. A Marketing Director of a global brand can expect a salary of £150k+ as well a bonuses, share options and all sorts of healthcare perks. In most cases you’ll be on the board and in line for dividends or profit sharing schemes.
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