Search
Advice » CVs & Applications» Cover Letter Advice » Do employers actually read ...
Do employers actually read cover letters?

Do employers actually read cover letters?

In the competitive world of recruitment, cover letters help both potential employers and recruitment specialists quickly get right to the heart of who you are and what you want, before they even begin to look at your CV.

When applying to a recruitment agency, or direct to an organisation on a speculative basis, sending your CV without a brief covering letter explaining your purpose will be confusing and most likely forgotten.

At its best, a good covering letter will:

  • demonstrate your knowledge and interest in an employer's company
  • highlight your unique selling points and personality
  • draw attention to additional information that does not fit easily into your CV

Making an impact
Your covering letter needs to engage your reader as quickly as possible. Like any good advert or marketing brochure, there are a few ways to achieve this:

  • Get to the point as quickly as possible, avoiding any unnecessary elaboration
  • Try to be original, so avoid making claims they will have read a thousand time before.
  • Cut anything that is not absolutely relevant
  • Make sure the tone of your letter reflects the content
  • Say what you really mean, but not forcefully

Striking a chord
You should at ways seek to gain an emotional response from the reader:

Firstly, find out there name. If it's not obvious from the job advert, check the company website or call the company directly. The chances of them continuing to read are significantly increased if the letter begins “Dear Mr Smith” rather than “Dear Sir / Madam”.

Refer to their company in relation to recent news announcements, new products or technology launches. If they can see that you have done your research, it shows your interest in the company. Talk about why you have selected ‘their' company specifically and show that you understand their brand and what it stands for.

The key objective of your covering letter is to gain a response at the very least, and an interview at best. Consider some of the techniques advertisers use to generate positive responses:

Always invite your reader to contact you. Even something as simple as “I look forward to hearing from you” suggests that you are expecting a response, and the reader should feel some kind of obligation to do so. Make sure you include at least one strong proposition about yourself, your enthusiasm, your qualifications, and your experience.

If you refer to sections of your CV that you think deserve particular attention, then they will be more likely to take notice of them.

This is also a good place to explain anything that may not be obvious in your CV – if you explain why you had a 6 month career break a few years ago, it's better to tell them than to leave them guessing!

 

Satisfied with your current Cover Letter? Thinking of making a few alternatives? Why not upload or create a brand new Cover Letter on Monster.

Latest Jobs

Invigorate Recruitment
Posted: 11/26/2014
Wrexham, Wales
LAMP RESOURCES LIMITED
Posted: 11/26/2014
Liverpool, North West, L19 2LY
Genesis Associates
Posted: 11/26/2014
Manchester, North West, M275AW
Hays Specialist Recruitment Ltd
Posted: 11/26/2014
Belfast, Northern Ireland
Hays Specialist Recruitment Ltd
Posted: 11/26/2014
Belfast, Northern Ireland

Want more personalised results?  Update Your Profile

 
 
 

Monster Communities

Graduate Jobs
Graduates! Find jobs and advice in the Monster grad zone.
HM Forces
A growing community of active, retired and prospective soldiers and sailors.
Public Sector Jobs
Government and public sector jobs and profiles.
More Monster Communities

Monster Partners

learndirect
Flexible e-courses in popular subjects to help you get the right qualifications.
PayScale
Up-to-date salary information in numerous industries and locations.
Home Learning College
Range of courses offered to gain qualifications in various fields.
Skill Studio
Enhance your interview and presentation skills.
More Monster Partners

Searching for Jobs

Job Search Tips
Plan your job search strategy effectively with these tips.

CVs & Applications

CV Tips
Use these handy tips to quickly analyse your CV and update before applying.

Job Interviews

Virtual Job Interview
Interactive tool to help you prepare for multiple questions that you could face on the big day.

Salary & Benefits

Salary Tips
Improve your negotiation skills and learn how to make the most of your current assets.

Attracting Candidates

Job Adverts – Quiz
A clear and concise job advert can help candidates match their skills to the vacancies criteria easily.

Interviewing Candidates

Tips for Small Businesses
If resources are limited, having an effective interview process in place can help cut costs.

Workforce Planning

Engage Using Social Media
Use and interact on Social Media and make the workforce feel a sense of belonging to the organisation.

For Seekers

Career Advice
Browse through a vast selection of content and tools created to aid your career journey.
Career Benchmarking
See how you compare to others in similar fields.
Career Snapshots
Explore new opportunities that you may be perfect for.
Career Services
Give your job search a boost with training and additional courses.
Create a CV
Upload a public CV and let employers find you.
Create a Cover Letter
Stand out from the crowd by including a cover letter in your job applications.
Create a Saved Search
Save a customised search and get jobs emailed straight to your inbox.

For Employers

Career Ad Network
Target your job posting to more candidates on thousands of websites.
Job Postings
Find the right solution for your hiring needs. Starting at £199.
Power CV Search
Monster's new search technology precisely matches people with your jobs.
Resource Centre
Find staffing insights, labour trends, HR best practices and more. 
Target Mail
Send targeted emails about your openings to specific groups of candidates on Monster.

Social Media

Job Tweets
Find jobs in your area and industry.
Monster on Facebook
Stay up-to-date with competitions, industry news and general Monster happenings.
Monster on Twitter
Advice, news and Monster support delivered rapidly.
Monster on YouTube
Find advice and how-to guides, past and present ads, interview help and Monster event appearances.
Our Social Network
Browse through the full list of where you can find Monster's offerings
on the web.

Other Links

Career Advice Video Hub
View our collection of videos for advice on various scenarios throughout your career.
Monster Company Profiles
Explore companies and get information to guide your career decisions.
Jobsearch on Mobile
Download the Monster app for iOS and Android.
Jobs & Career Advice
Find jobs in your industry of choice and use the associated resources to boost your search.
Search Jobs:
About Monster | Work for Monster | AdChoices | Investor Relations | Social Media
Terms of Use | Privacy Centre | Accessibility Centre | Help | Security | Sitemap | Accessible Site | Mobile
©2014 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2014.11.0.15-217
eTrustLogo